About Me

Do you remember the first time you entered a luxury hotel?

The elegant facade, the custom-made fragrance, the thoughtfully arranged flowers, and the attentive staff — all working in harmony to create an unforgettable, immersive experience. That very moment captivated me as a teenager and ignited my lifelong passion for hospitality and exceptional brand experiences.

Determined to pursue excellence in the craft, I graduated from the esteemed Hotelschool The Hague. Believing that true expertise in hotel marketing requires a deep understanding of operations, I strategically began my career on the hotel floor. Over six years, I worked across iconic managed and franchised properties, immersing myself in the guest experience and collaborating with interdepartmental teams to deliver thoughtful, brand-aligned service. This hands-on foundation was essential to honing my skill to craft impactful marketing strategies that truly resonate with hotel guests.

I then embraced my dream role at the corporate office of the world’s largest hospitality company, where I had the chance to shape the future of luxury hotel brands. I led groundbreaking projects, including EMEA’s first luxury consumer research initiative, immersive brand activation events, and brand identity alignment strategies. Yet, reflecting on my journey, I realized my true aspiration lay beyond the confines of a single role — I wanted to shape my own path and help other hotel marketing specialists achieve extraordinary results.

Today, I bring over a decade of international hospitality experience across 10+ hospitality brands to help hotel marketers develop
on-brand, guest-centric marketing strategies that delight their audiences, foster brand loyalty, and visibly drive growth.

Let’s connect to elevate your hotel brand!

Warm regards,

Daniel Thompson-Carter

Building on this expertise, I transitioned into back-of-house roles, where I found my passion for hotel brand marketing. From launching two global hotel brands in the Netherlands to managing the dynamics of franchised operations, I learned to harmonize the interests of owners, management teams, and franchisers while crafting compelling brand narratives that appeal to target guests.

Eager to further expand my knowledge, I earned a Master of Science in Consumer Marketing from the University of Amsterdam, where I honed my skills in guest-centric marketing strategies and explored industries beyond hospitality. My experience ranged from advising on launching a global haircare line in the local market, to developing sustainability-focused feedback systems for a major logistics company. These strategic projects deepened my ability to think outside the box, build strategies that address consumer challenges, and create future-focused, actionable execution plans.

Different Operating Models

Franchised and Managed

On-Property & Corporate

Select, Premium, Long-Stay, Luxury

Hospitality Brands Worked For

Operations, Revenue, Sales, Marketing, Brand

St. Lucia, England, Netherlands, Greece, Egypt, Qatar, Oman

International Assignments

10+

Various Hotel Categories

Hotel Marketing

Commercial Roles

My Hotel Experience

My Values

I strive for the highest quality outcome for my clients, dedicated full attention to their cause and representing their business as if it was mine. Never satisfied with mediocre, I push boundaries to change the status quo and innovate.

Excellence

Honesty

I am completely transparent and honest in my communication. Having experienced working on property and in corporate environment, I know how important it is to effectively communicate with a wide range of stakeholders.

Care

I believe that whatever we do, should promote care for oneself, other living creatures, and the environment.
My recommendations always take into account long-term thinking, sustainability, CSR and ethics.

Guest-Centricity

In all endeavors, I keep the guest perspective in mind, recognizing the importance of exceeding their expectations and offering unique, value added experiences that enrich their lives.

Additional Experience

WPP Next Gen Leader 2022

Landor & Fitch Next Gen Brand Transformer

Education

Bachelor of Arts in Hospitality Management

Master of Science in Business Administration: Consumer Marketing Specialization

Hotelschool The Hague

University of Amsterdam

Grade: Distinction

Grade: First

Marriott International's Consumer Operations Advisory Council

Accolades

Hotelschool The Hague

Certificate of Excellence

Finalist of the L'Oréal Branding Challenge

Best Innovation Idea and Theory-Based Launch Campaign

University of Amsterdam and Partners
(ING, Fraudio, Area42, Deloitte, Side Door, Epic Data Consulting, Kantar)

L'Oréal Benelux

Internship and development program for brand talent, covering brand methodology of Landor & Fitch — from uncovering critical insights to building client concepts.

10-week hybrid internship series for marketing and advertising talent across the globe. The program was designed to introduce the participants to WPP, the industry at large, its people, the work they produce, and what it is like to work at an agency.

Winner of the IBM Case Study

Solving a cart abandonment issues of an airline company. Root cause analysis and eventually developed recommended solutions to tackle the company's challenge.

Creation of brand positioning of the Redken Nature+Science product line in the Netherlands, including quantitative research on over 200 Dutch consumers, hair salons, and qualitative interviews held to generate consumer and brand insights and guide value proposition.

Certificate granted for my excellent performance during the undergraduate studies.

Development of a Virtual Reality experience concept for Heineken beer to bring together fans from all over the world and collectively enjoy a football match experience in the comfort of their homes during COVID-19.

University of Amsterdam and IBM Netherlands

Member of the communications team of the Consumer Operations Advisory Council to the CMO representing interests of the department.