My Services

From strategy to tactical execution, my custom-made services prioritize your guests, align with your brand story, drive growth, and ensure your hotel connects authentically with your target audience.

Brand Positioning

Construction of distinctive brand identity that differentiates your hotel in the competitive marketplace and resonates with your target guests, whilst ensuring an unforgettable brand experience.

New Hotel Positioning | Hotel Positioning Review

Brand Audit

Review of your hotel brand, from guest perspective, to discover its key sources of brand equity in relation to competition, including areas of improvement and prioritization recommendations.

Brand Inventory Study | Brand Exploratory Study

Hotel Marketing Strategy

Development of clear, structured, and actionable annual and quarterly hotel marketing plans that prioritize what matters most to your guests and your brand's long-term success.

Hotel Marketing Plan | Marketing Campaign Plan

Copywriting

Crafting compelling marketing and adverting copy that naturally aligns with your brand voice and positioning, and effectively showcases unique selling points relevant to your target guests.

Websites | Advertisements | Social Captions

E-Mail Marketing

Conceptualization and creation of dedicated and
on-brand e-mail hotel marketing campaigns that captivate your guests, foster brand loyalty and drive measurable results.

Promotional Campaigns | Loyalty Campaigns

Content Development

Creation of engaging content – from blog posts to social media updates – that tells your hotel’s unique story, connects emotionally with your guests, and drives engagement.

Social Posts | Blog Posts | Photoshoots

On-Demand Services

Acting as an extension of your in-house hotel marketing team for ad-hoc project support, providing quick turnaround solutions for last-minute requests, marketing quality assurance, and more.

Temporary Cover | Hotel Marketing Management

Creative Direction

Overseeing and shaping the brand identity of your hotel, ensuring all marketing materials cohesively align with your brand positioning and resonate with your target guests.

Toolkits | Templates | Mood Boards | Brochures

Event Planning and Management

Planning and full execution of immersive events that effectively showcase your hotel’s unique offerings, attract and delight guests, build brand loyalty, and boost your brand's reputation.

Hotel Openings | Brand Activations | Fam Trips

Book Your Complimentary Check-In Call

Click below to schedule a complimentary, 30-minute check-in with me and discuss how I can support your hotel marketing needs.

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